Conventionally, hair is straightened using a flat brush and a blow dryer but by the end of the night (unless you’ve already been caught in a rain shower in which case your hair will already be looking like a frizz ball) your hair will have resigned from its unnatural straight state and return back to [...]

This unbelievable hair straightening method, inspired and created by a Japanese woman is one of the most popular and non-damaging ways to straighten your hair. Once you have had this straightening technique applied to your hair you will notice how much easier it is to maintain your hair on a day to day basis. This [...]

Studies have shown that on average 67% of women blow dry and straighten their hair everyday; approximately 30-45 minutes is then spent on doing this which means almost 300 hundred hours a year are spent on slaving away at your hair! Well, you can now wave goodbye to all those wasted hours as a unique [...]